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Road to Success

a story of relentless innovation, strategic growth and commitment to quality.

Over the past three decades, Humble & Fume Inc. has grown from a couple of folks selling pipes to an international company with four subsidiaries and more than 190 employees. Today, we are the only cannabis industry player in North America to offer a fully integrated cannabis distribution solution with complete sales, distribution, and trade market support. As a trusted partner specializing in bringing premium products to market, we have an unparalleled track record of success, innovation and industry excellence. And it all started with a big idea in a Canadian prairie Region.

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What Sets Us Apart

A uniquely integrated platform, comprehensive portfolio & commitment to quality.

  1. We offer the most extensive range of products and accessories to legal dispensaries, head shops and smoke shops of all sizes. 
  2. We work with over 200 leading industry brands and offer more than 10,000 accessories and extract products.
  3. We are the only major cannabis industry player to provide a fully integrated cannabis and accessories distribution solution with complete sales, distribution, and trade market support, making us essential for helping grow your business. 
  4. Servicing more than 3,000 clients continent-wide, we can reach 90% of North American customers within 48 hours. 

Executive Leadership

Meet our team of seasoned cannabis industry experts and innovators.

Combining pioneering cannabis production, sales and distribution expertise with advanced industry thought leadership, our executive team reflects the very best our industry has to offer.

Joel Toguri

Joel Toguri

Chief Executive Officer

Joel is the Chief Executive Officer for Humble & Fume Inc. Joel brings significant leadership experience and a proven track record of delivering superior execution and sales growth in the cannabis industry. Joel’s previous roles demonstrates his extensive experience in a regulated industry; Chief Revenue Officer of Supreme Cannabis and leading sales at Aphria, now Tilray. He also served as Vice President of Sales and Operations at Southern Glazer’s of Canada, where he was its first employee and responsible for establishing the company’s footprint across Canada and leading a national sales team of more than 90 people. In three years under his direction, the company became one of the leading wine and spirits agents and brokers in Canada.

Robert Ritchot

Robert Ritchot

President of North American Accessories

Robert is the President of North American Accessories for Humble & Fume Inc. and the Founder of BOBHQ. Since 1998, he has steadily built a leading global cannabis wholesale and distribution business, offering tens of thousands of smoking and lifestyle products to thousands of retail stores worldwide. Robert brings proven expertise in regulatory compliance, government relations, retail and franchise management and strategic leadership to our diverse team.

Nathan Todd

Nathan Todd

Windship Trading President

As President of the U.S. Operations of Windship Trading LLC and co-founder of Humble & Fume Inc., Nathan boasts over two decades of cannabis industry executive leadership experience, including founding Cali Crusher LLC and acting as Chairperson of Spread Your Wings LLC, the parent company of GreenBirdy Payment Solutions. He excels at team building, organizational leadership and new business and product development and is a summa cum laude MA graduate of the University of Texas.

Graham Meneray

Graham Meneray

CFO & Corporate Secretary

Graham has over 15 years of financial and business experience with RBC Capital Markets and Deloitte. He oversees Humble & Fume Inc.’s accounting, corporate development, capital markets, business support, financial planning and treasury functions. Graham is a graduate of Queen’s University and holds an M.Sc from the University of London.

Jared Yeager

Jared Yeager

Humble & Fume Inc. Chief Operating Officer

Jared has over 10 years of accounting operations, systems implementation and supply chain management experience. He is a graduate of Texas State University with a postgraduate degree in Supply Chain from Michigan State.

Talaal Rshaidat

Talaal Rshaidat

Fume Labs Chief Scientific Officer

With over ten years of experience, Talaal is an extract industry pioneer. Previously, he served as a financial analyst at Mettrum and Chief Science Officer at Liberty Health’s 360 innovation center. He holds a B.Sc in Chemistry and Economics, and an MBA from the University of Dalhousie.

Board of Directors

Tried and trusted leadership for a dynamic industry.

Meet our board of seasoned cannabis industry experts that collectively offer industry-leading financial, branding, marketing, distribution and sales expertise.

Shawn Dym

Shawn Dym

Executive Chairman

For the past seven years, Shawn has been an active investor in the cannabis industry, including co-founding Green Acre Capital, a cannabis-focused private investment fund. An early investor for Aphria Inc., he served as a member of its board of directors. Shawn is a graduate of York University and has an MBA from Harvard Business School.

Robert Ritchot

Robert Ritchot

President of North American Accessories

Robert is the President of North American Accessories for Humble & Fume Inc. and the Founder of BOBHQ. Since 1998, he has steadily built a leading global cannabis wholesale and distribution business, offering tens of thousands of smoking and lifestyle products to thousands of retail stores worldwide. Robert brings proven expertise in regulatory compliance, government relations, retail and franchise management and strategic leadership to our diverse team.

Nathan Todd

Nathan Todd

Windship Trading President

As President of the U.S. Operations of Windship Trading LLC and co-founder of Humble & Fume Inc., Nathan boasts over two decades of cannabis industry executive leadership experience, including founding Cali Crusher LLC and acting as Chairperson of Spread Your Wings LLC, the parent company of GreenBirdy Payment Solutions. He excels at team building, organizational leadership and new business and product development and is a summa cum laude MA graduate of the University of Texas.

Matthew Shalhoub

Matthew Shalhoub

Director & Compensation Committee Chair

Co-founder and Managing Partner with Green Acre Capital, Mathew serves on Greentank Technologies and TREC Brands boards. He previously served on the boards of Tokyo Smoke, Ample Organics and Friendly Stranger Holdings Corp. Mathew has an HBA from the Richard Ivey School of Business.

Jakob Ripshtein

Jakob Ripshtein

Board Member & Audit Committee Chair

Jacob is CEO of Perennial Brands Inc, a whole life-cycle brand strategy organization. Past president of Diageo Canada and CFO of Diageo North America, he has worked in finance, sales and strategy in various global companies.

Major Milestones

1998

B.O.B. Headquarters Inc.

B.O.B. HEADQUARTERS INC (BOBHQ) founded in Brandon, Manitoba and introduced wholesale and distribution services to thousands of retailers across the country.

2010

Southern Winds

Texas-based Windship Trading Company launches, intending to become a leading international distributor of cannabis smoke and vape accessories.

Map of North America

2017

Continental Expansion

B.O.B. HEADQUARTERS INC and Windship Trading Company merge, accelerating the pace and reach of their foray into the US market.They expanded their North American distribution and wholesale network, offering various products to dispensaries and contemporary smoke shops.

Photo of Bob standing in BOBHQ warehouse
humble and fume logo

2018

A Brand is Born

The merged companies rebrand as humble + fume – a name that recognizes BOBHQ’s modest beginnings. humble+fume caters to Canada’s soon-to-be legal recreational cannabis market by offering more selectively curated products.

That summer, humble + fume launches a Toronto sales office and creates Humble & Fume Inc. to oversee its growing portfolio of subsidiaries and brands.

Fume Labs Logo

2019

Synergy in Motion

We created Fume Labs to bring concentrate products to market. Partnering with licensed producer 48North, it extracts cannabis to produce proprietary products under the Fume brand and white label products for other brands.

Additional Windship Trading fulfillment centres open in St. Petersburg, Florida and Henderson, Nevada, and sales offices open in LA and Denver to keep pace with growing consumer demand.

Humble Cannabis Solutions Logo

2020

A Bold New Era

Humble + Cannabis Solutions is created as Humble & Fume Inc.’s exclusive cannabis and accessories sales agency, expanding our reach and product portfolio as the legal recreational cannabis market emerges.

Major Milestones

A photo of BOB Headquarters

1998

B.O.B. Headquarters Inc

B.O.B. HEADQUARTERS INC (BOBHQ) founded in Brandon, Manitoba, proudly introduced wholesale and distribution services to thousands of retailers across the country.

Old photo of Windship Trading

2010

Southern Winds

Texas-based Windship Trading Company launches, intending to become a leading international distributor of cannabis smoke and vape accessories.

Map of North America

2017

Continental Expansion

B.O.B. Headquarters Inc and Windship Trading Company merge, accelerating the pace and reach of their foray into the US market. They expanded their North American distribution and wholesale network, offering various products to dispensaries and contemporary smoke shops.

Bob standing in the BOBHQ Warehouse
humble and fume logo

2018

A Brand is Born

The merged companies rebrand as humble + fume – a name that recognizes BOBHQ’s modest beginnings. humble+fume caters to Canada’s legal recreational cannabis market by offering more selectively curated products.

That summer, humble + fume launches a Toronto, ON sales office and creates Humble & Fume Inc. to oversee its growing portfolio of subsidiaries and brands.

Fume Labs Logo

2019

Synergy in Motion

We created Fume Labs to bring concentrate products to market. Partnering with licensed producer 48North, it extracts cannabis to produce proprietary products under the Fume brand and white label products for other brands.

Additional Windship Trading fulfillment centres open in St. Petersburg, Florida and Henderson, Nevada, and sales offices open in Los Angeles, CA and Denver, CO to keep pace with growing consumer demand.

Humble Cannabis Solutions

2020

A Bold New Era

humble + Cannabis Solutions is created as Humble & Fume Inc.’s exclusive cannabis and accessories sales agency, expanding our reach and product portfolio as the legal recreational cannabis market emerges.

2021

Expanding Profitability

Humble & Fume Inc. continues grow leading to sustainable, long-term value creation for all stakeholders.